ELLA BALE* is an interior designer who masterfully creates high-end luxury kitchens.
The positioning "Artful Kitchens" highlights how her designs serve as much as works of art, as they do functional and convenient spaces for everyday living.
The typeface Sabon was used as a starting point for the brand, with it being a personal favourite of the client. A playful twist of italics and minimal yet sophisticated arrangements, allows it to be both timeless and contemporary. A refined and elegant logomark was created, which includes a stylised monogram of her initials set within an elliptical housing device.
The visual language was derived from textures of kitchen materials such as marble, terrazzo, and granite, that were then executed with unexpected colour treatments to represent the sense of artistry and individuality in each kitchen she creates.
*Note: This case study is from a project that did not proceed into production, with kitchen imagery and the client's name changed for privacy reasons (but with the same initials and character count).
